Do not start with ratings
Many comparison pages use unverifiable ratings. A safer comparison starts with criteria: no password, no private-story claims, public-only limits and a clear result flow.
Check the result flow
A strong viewer should explain what happens when a profile is found, when no stories are active, when the profile is private and when a username is invalid.
Localization matters
Global competitors win because their landing pages, FAQs and metadata are localized. A single English page is not enough for global search.